Eurail Group G.I.E., the organisation dedicated to the marketing and management of the InterRailPass, reports positive full year sales results for the fifth year running. Over 248,000 Europeans explored Europe by rail and enjoyed travelling with InterRail Passes in 2011.
Compared to 2010, month-on-month sales followed a similar pattern to that of 2010, but April and May especially were very positive sales months with 11% and 14% growth respectively. While traditionally sold via the European railways, online sales of InterRail Passes have really taken off in the past years and already amount to 25% of the total sales.
The InterRailGlobalPass, valid for travel in 30 European countries, remains the most popular option among youth travellers under the 26 years old. Flexible travel is in high demand and the 5 travel days within 22 days InterRailGlobalPass remains the most popular product for travellers not wishing to spend everyday of their vacation travelling.
The InterRailOneCountryPass, also saw a significant increase of 5.5% in sales. Italy and Germany remain the most popular destinations for travelling with a InterRailOneCountryPass with a combined market share of 62%. Travellers purchasing such a pass are interested in visiting one particular country in depth.
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